Compliance & Administration – Parents’ Perspectives on Data Use in Schools

Educational technology has brought about new opportunities and challenges surrounding student data privacy. Often, the laws and practices approach the issue from the perspective of administrators, educators and third parties who provide online sites and services.

But what do parents think about student data privacy?

To answer that question, the Future of Privacy Forum conducted a survey, published in September 2015, seeking to better understand parents’ perspectives on student data use . Over 1,000 parents participated; 672 of which have students who attend public schools in grades K-12.

On one key metric, communicating effectively with parents about use of student data to improve education, schools are doing reasonably well. When asked if they understand local data collection policies, 26% of parents say they do “very well,” and an additional 50% answer “somewhat well.”

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It’s very clear that most parents support their schools using student data to personalize the learning experience. The problem is that parents are less comfortable with the idea of schools sharing their child’s information with third party services such as software companies and mobile apps.

Parents would feel more at ease with the answers to a few questions about the third parties that access their child’s information.

Questions include:

  • Who collects and processes student data?
  • What types of information does the service collect?
  • Why does the service need this information?
  • How the company will use student data?
  • Will the company share data with third parties?

Schools have always collected information on students such as names, addresses, behavioral records, progress reports, and standardized assessment scores, but times have changed. When the Family Educational Rights and Privacy Act (FERPA) was passed in 1974, classrooms were neither equipped with computers nor the Internet, and the issue of student data privacy was nothing near what it is today. Forty years ago, student records were stored in file cabinets. Today, student records are easily shared across platforms via digital devices.

Under current law, schools are not required to gain parental consent prior to sharing their children’s information with educational software providers or data management services. While the law states that parents have a right to opt-out of directory information, less than 30% of parents recall receiving information about their rights to opt-out. Furthermore, 54% of parents say that they know nothing about federal laws that regulate the use of student data, and nearly half (47%) of parents surveyed say that they want companies to publish enforceable privacy policies and implement better contracting practices with schools and school districts.

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School districts and educational service providers risk of inadvertent COPPA and FERPA violations which can occur when students crossover between educational and commercial apps offered by the same company, and where their PII was shared under COPPA exemptions.

How might educational leaders and providers of educational products and services address parent concerns regarding student data privacy?

First, recognize parents as partners. Clearly communicate the policies and strategies that your school and contracted online educational services implement to responsibly use student data, and use i-SAFE Direct VPC to add transparency around what sites and apps students use throughout the school year. By acknowledging parents in the use of their child’s personal information, schools and companies build trust between parents, schools, and organizations.

Secondly, provide parents with the opportunity to verify consent. Truly Verified Parental Consent is critical to addressing parents as partners in protecting student data. Surpass minimum legal requirements and demonstrate best practice. Use a secure platforms, such as i-SAFE Direct - My Ok, to streamline communication with parents while allowing them to approve or disapprove of their child’s use of specific technologies.

Executive Director of the Future Privacy Forum, Jules Polonetsky states,

“[W]e must do a better job of explaining to parents how their children benefit from improving the effectiveness of education products based on things learned in the classroom…[a]nd parents want a commitment that their student data will never be exploited. I think that’s a commitment they deserve.”

Get into the conversation about Student Data Privacy in Education. Follow @iSAFEVentures on Twitter.

“Beyond the Fear Factor: Parental Support for Technology and Data Use in Schools,” September 25, 2015. Future of Privacy Forum and Harris Interactive Source: https://fpf.org/2015/09/25/13215/